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Menu Engineering Board

Every dish or drink placed on the Stars / Plowhorses / Puzzles / Dogs matrix.

● What it looks like

$0$5$10$15$20 01k2k3k4k5k Units sold, last 13 weeks → Margin per item → Stars Puzzles Plowhorses Dogs Rigatoni alla Vodka Garlic Knots Margherita Pepperoni Vodka Pizza Quattro Formaggi Prosciutto & Arugula

Sample data — Via Rosa Pizzeria, a demo 2-location pizzeria.

01 Answers

  • Which dishes make money and sell?
  • What should be repriced, re-plated or cut?
  • Is the menu mix moving the right way?

02 What's included

  • Popularity × margin matrix for every item
  • Plate cost and food cost % per dish
  • Category and daypart filters
  • Quarterly menu recommendations

03 Built from

  • Your POS item sales
  • Recipe, plate or drink costs (we can build these)

We collect it ourselves with read-only access — nothing for you to send. Kept in Canada, covered by a confidentiality agreement.

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